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A thought expressed in one line

"UNBREAKABLE" WATCH
"I want to make a timepiece that will not break, even if
dropped." This proposal, submitted at an internal meeting
over 35 years ago, suggested that the development should
be a one-man job handled by Kikuo Ibe, the engineer
STORY when a watch happened to drop and break during working
responsible for the external design of watches at the time.
It was considered a clear, simple idea that had come up
hours. Watches are delicate precision instruments, and, at
that time, it seemed only natural that they should break
when falling to the floor. The concept of a tough watch
seemed not only unconventional, but even nonsensical.
Nevertheless, the proposal was accepted. A project team
comprising just three people was formed — and
BEHIND THE BIRTH OF G-SHOCK development of the new watch began.

The year 1983 saw the birth of G-SHOCK.
It all began with the first legendary model DW-5000C.
G-SHOCK was born from a single belief that
there could be a watch that would not break.
Formed to handle its development, Project Team Tough
constructed over 200 prototypes for performance testing,
and spent over two years developing the structure and improving the parts.
An unimaginable process of trial and error was repeated continuously
until 1983, when the shock-resistant structure that is still
G-SHOCK’s core technology was finally completed.

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